Frequently Asked Questions
Search engines crawl the web non-stop using software robots called spiders to read the web content, and then add additional information, such as the number of times the word appears on the page, and other weighing criteria to determine the ranking. They will then compress and store the information in an index that will be used for retrieval during a search. An index is like a library index card with the book’s title, author, and the location of where the book is located in the library. In a similar but much grander approach, the search engine’s index identifies where on the web the pages resides that best match the keywords being searching for. The amount of the page content and meta tag information to be stored in the index depends on the search engine. Some search engines only index the important words, while other search engines index every word on a page. But regardless of the technique used, an index has one purpose; it allows information to be found as quickly as possible. And to give you some idea of the volumes involved, a search engine like Google will index hundreds of millions of pages, and respond to tens of millions of queries every day.
When you enter a search query, search engines retrieve the most relevant webpages from their index and sort them based on several ranking factors. Having your website rank high in the search results is where SEO comes into play.
SEO stands for Search Engine Optimization, and is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. Every business needs to make sure that people are aware of the products and services they offer. Since the web is the main marketing platform used around the world, it is critical to have your information easily found when potential customers perform a search on the web. Proper search engine optimization (SEO) techniques will bring the people to your website that are searching for what you are offering. A prominent position on the search engine results page contributes to better branding, name recognition, and of course higher sales.
If you want to succeed online, you need Search Engine Optimization (SEO) to drive traffic to your website. An important fact to remember when considering if you need SEO, is that 90% of people only click on the links on the first page of their search results. So to connect with potential customers, you have to be on the first page of the search results, and to be successful, you need to be in the top 3 on page one. SEO is one of the most important techniques in today’s online business world.
Information residing on the web is usually searched for through search engine like Google, Yahoo, Bing, etc. People will type some words describing what they are looking for into the search engine, and then the search engine checks its database and returns the results listing pages that best meet the words submitted. These words or phrases used by people searching can be called keywords or search terms. In other words, keyword is an index entry that identifies a specific record or document by search engines. Make sure when you are creating your content, to use keywords people will actually be searching for. The search engines offer statistics around the keywords used in your type of business. Take advantage of these free tools, or ask for our help to determine the best keywords to include in your content.
Well-structured content can increase traffic to a website and boost search engine rankings by giving potential customers "easy to find" quality content. The value of your website for both customer and search engines can be measured by the quality of your content. Search engines will retrieve the most relevant web pages from their index and sort them based on several ranking factors, including the content made rich in specific keywords.
Tracked by search engines, keywords drive people toward certain websites. Usually, people type some keywords into the search engine to find or learn about something. The search engines show numerous hits related to those keywords. Basically, those keywords appear frequently in the search engines which are usually typed the most. Whenever someone looks for some content that matches those keywords, that site appears on the search engine results.
Backlinks are links on other webpages that point to your website page. Backlinks could be explained as links that are directed towards your website. The number of backlinks is an indication of the popularity or importance of your website. One of the factors that search engines use to judge the importance of your website is the number of backlinks pointing to your site. The search engine value of a backlink itself depends on where the backlink is coming from. If it is coming from a site with unrelated content, or a low page rank, then that backlink is considered less relevant to the search engine doing the ranking of your site.
PageRank is a number assigned by Google and is an indicator of an individual page’s value. The higher the number indicates to the search engine that this page has legitimate and useful content. Even though content is not part of the PageRank calculation itself. PageRank does not rank websites as a whole, but is determined for each individual page. PageRank is based on the number of links pointing to a website. These links are also called backlinks. Google assumes that when a page links to another page, it is effectively casting a vote for the other page. It stands to reason the more votes that are cast for a page, the more important the page must be. In addition to just the number of links pointing to a site, the importance of the page that is casting the vote is another factor in determining page rank. And the importance of the page casting the vote is determined by its page rank. Therefore it’s not just the number of links pointing to a website, but also the page rank of where the links are coming from. Each PageRank level is progressively harder to reach.
PageRank is Google's way of deciding a page's importance. It matters because it is one of the factors that determine a page's ranking in the search results. It isn't the only factor that Google uses to rank pages, but it is an important one.
This is an interesting question and seems to get different answers depending on who we ask. It seems most experts claim the volume of visitors might not have a direct impact on rankings, except for the fact that the more visitors to your site, the more likely you are to get backlinks from these visitors, which will definitely help your rankings. But the visitor bounce rate and time on your site might have some, although quite small effect in the rankings, at least for the listings close to yours. For example, if the site above you has a high bounce rate and low time on the site, it might be one of the factors that could help you overtake that site.
This just seems to be one of those mysteries in life, but regardless of the correct answer, without traffic to your site it would be difficult to meet your goals and objectives, so that’s why doing proper SEO is always the correct answer.
If search engines can’t see your website or the content on your website that means it can’t be indexed and stored in the search engine’s database.
Here are the most common issues:
- Your site hasn't been indexed yet by the search engines. There are two approaches to getting your site indexed. One is to directly submit your website to the search engines using tools like Google Webmaster Tools. Another and sometimes even better approach is to write an article related to your business or site, and submit it to high ranking free article sites like EzineArticles.com, ArticleBase.com, and GoArticles.com. Be sure to include a link back to your site when completing the section about the author. Since it’s important to have backlinks to your site, this second approach will not only get you indexed, but will improve your page rank at the same time. Regardless of how you decide to get indexed, understand that it can take from a few days to a few weeks.
- Poor content. Search Engines can’t see your site if it does not have enough content, or does not contain content that features the keywords entered into the search engine. Improve your content and optimize your SEO keywords in order for your website to achieve higher search engine rankings for those specific keyword terms.
- Duplicate content. Your website content must be 100% original. If the same content appears elsewhere before yours does, the search engines could penalize your site and reduce your page ranking.
- On-page title and meta-tag information. Many search engines use this information when building their indices:
- The page Title, while technically not a meta tag, is often used together with the page "description" meta tag, and the contents of the "title" tag are usually shown as the title in the search results, and also used as the browser page title.
- The Description meta tag is basically a brief description of your site which provides information such as who created the page, how often it is updated, and what the page is about. Google sometimes uses the "description" meta tag as the text for search results snippets.
- The Keyword meta tag represents the page's content, but it’s important to note that Google has not used the “keywords” meta tag for ranking decisions for many years because of “keyword stuffing” abuse. Search engines will correlate meta tags with page content, rejecting the meta tags that don't match the words on the page. This just emphasizes the importance in having quality “keyword-optimized” content on your site.
- Assuming you want your pages to be indexed, then make sure the "noindex” and “nofollow" meta tags have not been inadvertently added to the pages of your site. This would cause the search engines not to index your pages or follow your links.
- Keyword rich domain name and URLs rank better. Our research shows that keyword rich domain names rank higher than non-keyword rich domain names of websites with equivalent SEO. This may change over time, but if you can get a domain name that includes your primary keyword, you have a better chance to rank higher than your competition that does not follow this recommendation. You should also have pages on your site that include your primary keywords.
- Too much Flash. Search engines cannot read the text inside flash animation and thus it appears to the search engine to have no content to scan, thus the webpage cannot be determined relevant by the search engine.
Manually submitting your site to the major search engines such as Google, Yahoo!, and Bing offers an advantage to be indexed faster than just waiting when the search engines will find your content.
Another and sometimes even better approach to get your site indexed is to write an article related to your site, and submit it to a high ranking free article site like EzineArticles.com, ArticleBase.com, and GoArticles.com. Be sure to include a link back to your site when completing the section about the author. Since it’s important to have backlinks to your site, this second approach will not only get you indexed, but will improve your page rank at the same time. Regardless of how you decide to get indexed, understand that it can take from a few days to even a few weeks.
Depending on the goals you want to accomplish and your SEO strategy, your ranking will grow, but it will still take time. On average, if you are implementing a robust SEO strategy, you should see movement in the ranking after 3 months. The reason why it doesn’t happen overnight is because the content on your site and the backlinks pointing to your site from other sites need to be discovered and indexed by the search engines performing their updates
Newport Beach Marketing at 949-706-1997