When creating content for Dubai SEO, it is helpful to anticipate what your audience from Dubai will ask in the search engine for your product and or service serving Dubai.
Overall Traffic Sources from Dubai:
Organic Search: ~ 70%
Direct: ~ 18%
Other: ~ 8%
Social Media: ~ 4% *Typical Website Data from Dubai
For most established businesses in Dubai, the majority of web traffic comes from search results and direct visits from Dubai. Social media is not a significant source from Dubai.
To verify, research your competitors in Dubai; if they lack a substantial social media presence throughout Dubai and yet are ranking higher than you, social media is unlikely a factor in your rankings for Dubai.
What's the CPC Trajectory in Dubai?
Cost-Per-Click rates are skyrocketing throughout Dubai:
Cost Per Click:
Paid Ads: (Increasing Costs)
Organic Search Results: (No Cost) *Typical Adword Data around Dubai
The area of "Dubai" requires a relatively high competitive bid for online ads. Since the Cost-Per-Click (CPC) for Paid Ads keep increasing in Dubai, it remains more cost-effective to prioritize Organic SEO over Paid Ads for Dubai.
To verify, use Google's Keyword Planner to research Dubai as a keyword along with your product(s) or service(s).
Thus, Dubai is a good example of when focusing on organic SEO is more affordable than paid online ads.
Why do Mobile visitors from Dubai matter?
Website Visitors Worldwide Desktop vs. Mobile vs. Tablet
User Device:
Desktop
Mobile
Tablet
*Source: StatCounter GlobalStats
The majority of visitors from Dubai use a mobile device to access websites.
Therefore, consider optimizing your website for mobile devices to accommodate your Dubai visitors.
Make it mobile-friendly.
Mobile-friendly websites consist of web pages that are responsive to the Dubai visitors' phone screen size.
Also, the source-code is normally reduced to only use what is necessary on smaller screens.
By reducing the website's source-code and file sizes, it improves the load times in Dubai.
Thus, Mobile-friendly websites typically improve the Page Speed for your Dubai visitors.
Why Page Speed Matters for Dubai SEO?
When do Dubai visitors quickly leave (Bounce)?
Page Load Time:
Probability of Bounce:
1s to 3s
+32%
1s to 5s
+90%
1s to 6s
+106%
1s to 10s
+123%
*Source: thinkwithGoogle
A faster Page Speed correlates to a lower bounce rate from Dubai. A lower bounce rate is better for your Dubai SEO over time.
To make your website Mobile-friendly, use Google's SEO tools starting with PageSpeed Insights.
Since Google is the predominantly used search engine in Dubai, consider using Google's SEO tools such as PageSpeed Insights.
What is the Trajectory for Dubai SEO?
Is your website Mobile-Friendly for 2025 and beyond?
Desktop vs Mobile vs Tablet
Web Traffic Market Share Worldwide:
2011
2014
2017
2020
2023
100%
75%
50%
25%
0%
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
User Device:
Desktop
Mobile
Tablet
*Source: StatCounter GlobalStats
For each passing year, more users from Dubai are using mobile devices for web browsing.
Is your website already Mobile-Friendly for your online visitors from Dubai?
To check, use Google's PageSpeed Insights and see if your scores are 90 or above.
PageSpeed Scoring for your visitors from Dubai
Interpreting the Scoring for Websites serving Dubai
Above is a typical example of scoring for Google PageSpeed Insights. The scores are assigned in the following four categories:
1. Performance
2. Accessibility
3. Best Practices
4. SEO
For any scores less than 100, the tool will inform you of ways to improve your score.
For each category, Google recommends achieving a Mobile score of 90 - 100 to ensure a user-friendly / mobile-friendly experience for your Dubai visitors.
To clarify, high or low scores do not necessarily reflect search engine rankings in Dubai. Instead, the scores correlate to index ability and bounce rates, which could affect rankings.
Website Add-ons for Dubai SEO
Self-Help tools to Promote Trust and Traffic
To improve bounce rates, certain seals or badges promote trust and can help your Dubai visitors stay on your site:
If applicable, you should check if your company is eligible for these free seals or badges. If so, they are easy to add on your website(s).
Where's the Audience beyond Dubai?
Identify your Geographic Keywords surrounding Dubai
The keyword "Dubai" is one of the top geographically targeted SEO keywords.
Due to this competition, Dubai SEO can be challenging to achieve, depending on the targeted industry in Dubai.
Therefore, consider expanding your reach beyond Dubai as well.
For local SEO outside of Dubai, identify and extract keywords from the region(s) that your business serves beyond Dubai.
If your business serves multiple regions surrounding Dubai, review the cities there that are most served neighboring Dubai.
Nevertheless, you should still limit and prioritize geographic keywords around Dubai to reduce the Bounce Rate.
SEO Vendors from Dubai
How to choose the right SEO vendors from Dubai?
The following should be factors in evaluating potential SEO vendors from Dubai:
Ability to rank high on Google for own keywords (ex. Dubai SEO)
