When creating content for London SEO, it is helpful to anticipate what your audience from London will ask in the search engine for your product and or service serving London.
Overall Traffic Sources from London:
Organic Search: ~ 70%
Direct: ~ 18%
Other: ~ 8%
Social Media: ~ 4% *Typical Website Data from London
For most established businesses in London, the majority of web traffic comes from search results and direct visits from London. Social media is not a significant source from London.
To verify, research your competitors in London; if they lack a substantial social media presence throughout London and yet are ranking higher than you, social media is unlikely a factor in your rankings for London.
What's the CPC Trajectory in London?
Cost-Per-Click rates are skyrocketing throughout London:
Cost Per Click:
Paid Ads: (Increasing Costs)
Organic Search Results: (No Cost) *Typical Adword Data around London
The area of "London" requires a relatively high competitive bid for online ads. Since the Cost-Per-Click (CPC) for Paid Ads keep increasing in London, it remains more cost-effective to prioritize Organic SEO over Paid Ads for London.
To verify, use Google's Keyword Planner to research London as a keyword along with your product(s) or service(s).
Thus, London is a good example of when focusing on organic SEO is more affordable than paid online ads.
Why do Mobile visitors from London matter?
Website Visitors Worldwide Desktop vs. Mobile vs. Tablet
User Device:
Desktop
Mobile
Tablet
*Source: StatCounter GlobalStats
The majority of visitors from London use a mobile device to access websites.
Therefore, consider optimizing your website for mobile devices to accommodate your London visitors.
Make it mobile-friendly.
Mobile-friendly websites consist of web pages that are responsive to the London visitors' phone screen size.
Also, the source-code is normally reduced to only use what is necessary on smaller screens.
By reducing the website's source-code and file sizes, it improves the load times in London.
Thus, Mobile-friendly websites typically improve the Page Speed for your London visitors.
Why Page Speed Matters for London SEO?
When do London visitors quickly leave (Bounce)?
Page Load Time:
Probability of Bounce:
1s to 3s
+32%
1s to 5s
+90%
1s to 6s
+106%
1s to 10s
+123%
*Source: thinkwithGoogle
A faster Page Speed correlates to a lower bounce rate from London. A lower bounce rate is better for your London SEO over time.
To make your website Mobile-friendly, use Google's SEO tools starting with PageSpeed Insights.
Since Google is the predominantly used search engine in London, consider using Google's SEO tools such as PageSpeed Insights.
What is the Trajectory for London SEO?
Is your website Mobile-Friendly for 2024 and beyond?
Desktop vs Mobile vs Tablet
Web Traffic Market Share Worldwide:
2011
2014
2017
2020
2023
100%
75%
50%
25%
0%
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
User Device:
Desktop
Mobile
Tablet
*Source: StatCounter GlobalStats
For each passing year, more users from London are using mobile devices for web browsing.
Is your website already Mobile-Friendly for your online visitors from London?
To check, use Google's PageSpeed Insights and see if your scores are 90 or above.
PageSpeed Scoring for your visitors from London
Interpreting the Scoring for Websites serving London
Above is a typical example of scoring for Google PageSpeed Insights. The scores are assigned in the following four categories:
1. Performance
2. Accessibility
3. Best Practices
4. SEO
For any scores less than 100, the tool will inform you of ways to improve your score.
For each category, Google recommends achieving a Mobile score of 90 - 100 to ensure a user-friendly / mobile-friendly experience for your London visitors.
To clarify, high or low scores do not necessarily reflect search engine rankings in London. Instead, the scores correlate to index ability and bounce rates, which could affect rankings.
Website Add-ons for London SEO
Self-Help tools to Promote Trust and Traffic
To improve bounce rates, certain seals or badges promote trust and can help your London visitors stay on your site:
If applicable, you should check if your company is eligible for these free seals or badges. If so, they are easy to add on your website(s).
Where's the Audience beyond London?
Identify your Geographic Keywords surrounding London
The keyword "London" is one of the top geographically targeted SEO keywords.
Due to this competition, London SEO can be challenging to achieve, depending on the targeted industry in London.
Therefore, consider expanding your reach beyond London as well.
For local SEO outside of London, identify and extract keywords from the region(s) that your business serves beyond London.
If your business serves multiple regions surrounding London, review the cities there that are most served neighboring London.
Nevertheless, you should still limit and prioritize geographic keywords around London to reduce the Bounce Rate.
SEO Vendors from London
How to choose the right SEO vendors from London?
The following should be factors in evaluating potential SEO vendors from London:
Ability to rank high on Google for own keywords (ex. London SEO)
