When creating content for Los Angeles SEO, it is helpful to anticipate what your audience from Los Angeles will ask in the search engine for your product and or service serving Los Angeles.
Overall Traffic Sources from Los Angeles:
Organic Search: ~ 70%
Direct: ~ 18%
Other: ~ 8%
Social Media: ~ 4% *Typical Website Data from Los Angeles
For most established businesses in Los Angeles, the majority of web traffic comes from search results and direct visits from Los Angeles. Social media is not a significant source from Los Angeles.
To verify, research your competitors in Los Angeles; if they lack a substantial social media presence throughout Los Angeles and yet are ranking higher than you, social media is unlikely a factor in your rankings for Los Angeles.
What's the CPC Trajectory in Los Angeles?
Cost-Per-Click rates are skyrocketing throughout Los Angeles:
Cost Per Click:
Paid Ads: (Increasing Costs)
Organic Search Results: (No Cost) *Typical Adword Data around Los Angeles
The area of "Los Angeles" requires a relatively high competitive bid for online ads. Since the Cost-Per-Click (CPC) for Paid Ads keep increasing in Los Angeles, it remains more cost-effective to prioritize Organic SEO over Paid Ads for Los Angeles.
To verify, use Google's Keyword Planner to research Los Angeles as a keyword along with your product(s) or service(s).
Thus, Los Angeles is a good example of when focusing on organic SEO is more affordable than paid online ads.
Why do Mobile visitors from Los Angeles matter?
Website Visitors Worldwide Desktop vs. Mobile vs. Tablet
User Device:
Desktop
Mobile
Tablet
*Source: StatCounter GlobalStats
The majority of visitors from Los Angeles use a mobile device to access websites.
Therefore, consider optimizing your website for mobile devices to accommodate your Los Angeles visitors.
Make it mobile-friendly.
Mobile-friendly websites consist of web pages that are responsive to the Los Angeles visitors' phone screen size.
Also, the source-code is normally reduced to only use what is necessary on smaller screens.
By reducing the website's source-code and file sizes, it improves the load times in Los Angeles.
Thus, Mobile-friendly websites typically improve the Page Speed for your Los Angeles visitors.
Why Page Speed Matters for Los Angeles SEO?
When do Los Angeles visitors quickly leave (Bounce)?
Page Load Time:
Probability of Bounce:
1s to 3s
+32%
1s to 5s
+90%
1s to 6s
+106%
1s to 10s
+123%
*Source: thinkwithGoogle
A faster Page Speed correlates to a lower bounce rate from Los Angeles. A lower bounce rate is better for your Los Angeles SEO over time.
To make your website Mobile-friendly, use Google's SEO tools starting with PageSpeed Insights.
Since Google is the predominantly used search engine in Los Angeles, consider using Google's SEO tools such as PageSpeed Insights.
What is the Trajectory for Los Angeles SEO?
Is your website Mobile-Friendly for 2024 and beyond?
Desktop vs Mobile vs Tablet
Web Traffic Market Share Worldwide:
2011
2014
2017
2020
2023
100%
75%
50%
25%
0%
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
User Device:
Desktop
Mobile
Tablet
*Source: StatCounter GlobalStats
For each passing year, more users from Los Angeles are using mobile devices for web browsing.
Is your website already Mobile-Friendly for your online visitors from Los Angeles?
To check, use Google's PageSpeed Insights and see if your scores are 90 or above.
PageSpeed Scoring for your visitors from Los Angeles
Interpreting the Scoring for Websites serving Los Angeles
Above is a typical example of scoring for Google PageSpeed Insights. The scores are assigned in the following four categories:
1. Performance
2. Accessibility
3. Best Practices
4. SEO
For any scores less than 100, the tool will inform you of ways to improve your score.
For each category, Google recommends achieving a Mobile score of 90 - 100 to ensure a user-friendly / mobile-friendly experience for your Los Angeles visitors.
To clarify, high or low scores do not necessarily reflect search engine rankings in Los Angeles. Instead, the scores correlate to index ability and bounce rates, which could affect rankings.
Website Add-ons for Los Angeles SEO
Self-Help tools to Promote Trust and Traffic
To improve bounce rates, certain seals or badges promote trust and can help your Los Angeles visitors stay on your site:
If applicable, you should check if your company is eligible for these free seals or badges. If so, they are easy to add on your website(s).
Where's the Audience beyond Los Angeles?
Identify your Geographic Keywords surrounding Los Angeles
The keyword "Los Angeles" is one of the top geographically targeted SEO keywords.
Due to this competition, Los Angeles SEO can be challenging to achieve, depending on the targeted industry in Los Angeles.
Therefore, consider expanding your reach beyond Los Angeles as well.
For local SEO outside of Los Angeles, identify and extract keywords from the region(s) that your business serves beyond Los Angeles.
If your business serves multiple regions surrounding Los Angeles, review the cities there that are most served neighboring Los Angeles.
Nevertheless, you should still limit and prioritize geographic keywords around Los Angeles to reduce the Bounce Rate.
SEO Vendors from Los Angeles
How to choose the right SEO vendors from Los Angeles?
The following should be factors in evaluating potential SEO vendors from Los Angeles:
Ability to rank high on Google for own keywords (ex. Los Angeles SEO)
