When creating content for New York City SEO, it is helpful to anticipate what your audience from New York City will ask in the search engine for your product and or service serving New York City.
Average Overall Traffic Sources from New York City:
Overall Traffic Sources from New York City:
Organic Search: ~ 70%
Direct: ~ 18%
Other: ~ 8%
Social Media: ~ 4% *Typical Website Data from New York City
For most established businesses in New York City, the majority of web traffic comes from search results and direct visits from New York City. Social media is not a significant source from New York City.
To verify, research your competitors in New York City; if they lack a substantial social media presence throughout New York City and yet are ranking higher than you, social media is unlikely a factor in your rankings for New York City.
What's the CPC Trajectory in New York City?
Cost-Per-Click rates are skyrocketing throughout New York City:
Cost Per Click:
Paid Ads: (Increasing Costs)
Organic Search Results: (No Cost) *Typical Adword Data around New York City
The area of "New York City" requires a relatively high competitive bid for online ads. Since the Cost-Per-Click (CPC) for Paid Ads keep increasing in New York City, it remains more cost-effective to prioritize Organic SEO over Paid Ads for New York City.
To verify, use Google's Keyword Planner to research New York City as a keyword along with your product(s) or service(s).
Thus, New York City is a good example of when focusing on organic SEO is more affordable than paid online ads.
Why do Mobile visitors from New York City matter?
Website Visitors Worldwide Desktop vs. Mobile vs. Tablet
User Device:
Desktop
Mobile
Tablet
*Source: StatCounter GlobalStats
The majority of visitors from New York City use a mobile device to access websites.
Therefore, consider optimizing your website for mobile devices to accommodate your New York City visitors.
Make it mobile-friendly.
Mobile-friendly websites consist of web pages that are responsive to the New York City visitors' phone screen size.
Also, the source-code is normally reduced to only use what is necessary on smaller screens.
By reducing the website's source-code and file sizes, it improves the load times in New York City.
Thus, Mobile-friendly websites typically improve the Page Speed for your New York City visitors.
Why Page Speed Matters for New York City SEO?
When do New York City visitors quickly leave (Bounce)?
Page Load Time:
Probability of Bounce:
1s to 3s
+32%
1s to 5s
+90%
1s to 6s
+106%
1s to 10s
+123%
*Source: thinkwithGoogle
A faster Page Speed correlates to a lower bounce rate from New York City. A lower bounce rate is better for your New York City SEO over time.
To make your website Mobile-friendly, use Google's SEO tools starting with PageSpeed Insights.
Since Google is the predominantly used search engine in New York City, consider using Google's SEO tools such as PageSpeed Insights.
What is the Trajectory for New York City SEO?
Is your website Mobile-Friendly for 2024 and beyond?
Desktop vs Mobile vs Tablet
Web Traffic Market Share Worldwide:
2011
2014
2017
2020
2023
100%
75%
50%
25%
0%
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
User Device:
Desktop
Mobile
Tablet
*Source: StatCounter GlobalStats
For each passing year, more users from New York City are using mobile devices for web browsing.
Is your website already Mobile-Friendly for your online visitors from New York City?
To check, use Google's PageSpeed Insights and see if your scores are 90 or above.
PageSpeed Scoring for your visitors from New York City
Interpreting the Scoring for Websites serving New York City
Above is a typical example of scoring for Google PageSpeed Insights. The scores are assigned in the following four categories:
1. Performance
2. Accessibility
3. Best Practices
4. SEO
For any scores less than 100, the tool will inform you of ways to improve your score.
For each category, Google recommends achieving a Mobile score of 90 - 100 to ensure a user-friendly / mobile-friendly experience for your New York City visitors.
To clarify, high or low scores do not necessarily reflect search engine rankings in New York City. Instead, the scores correlate to index ability and bounce rates, which could affect rankings.
Website Add-ons for New York City SEO
Self-Help tools to Promote Trust and Traffic
To improve bounce rates, certain seals or badges promote trust and can help your New York City visitors stay on your site:
If applicable, you should check if your company is eligible for these free seals or badges. If so, they are easy to add on your website(s).
Where's the Audience beyond New York City?
Identify your Geographic Keywords surrounding New York City
The keyword "New York City" is one of the top geographically targeted SEO keywords.
Due to this competition, New York City SEO can be challenging to achieve, depending on the targeted industry in New York City.
Therefore, consider expanding your reach beyond New York City as well.
For local SEO outside of New York City, identify and extract keywords from the region(s) that your business serves beyond New York City.
If your business serves multiple regions surrounding New York City, review the cities there that are most served neighboring New York City.
Nevertheless, you should still limit and prioritize geographic keywords around New York City to reduce the Bounce Rate.
SEO Vendors from New York City
How to choose the right SEO vendors from New York City?
The following should be factors in evaluating potential SEO vendors from New York City:
Ability to rank high on Google for own keywords (ex. New York City SEO)
