When creating content for Paris SEO, it is helpful to anticipate what your audience from Paris will ask in the search engine for your product and or service serving Paris.
Overall Traffic Sources from Paris:
Organic Search: ~ 70%
Direct: ~ 18%
Other: ~ 8%
Social Media: ~ 4% *Typical Website Data from Paris
For most established businesses in Paris, the majority of web traffic comes from search results and direct visits from Paris. Social media is not a significant source from Paris.
To verify, research your competitors in Paris; if they lack a substantial social media presence throughout Paris and yet are ranking higher than you, social media is unlikely a factor in your rankings for Paris.
What's the CPC Trajectory in Paris?
Cost-Per-Click rates are skyrocketing throughout Paris:
Cost Per Click:
Paid Ads: (Increasing Costs)
Organic Search Results: (No Cost) *Typical Adword Data around Paris
The area of "Paris" requires a relatively high competitive bid for online ads. Since the Cost-Per-Click (CPC) for Paid Ads keep increasing in Paris, it remains more cost-effective to prioritize Organic SEO over Paid Ads for Paris.
To verify, use Google's Keyword Planner to research Paris as a keyword along with your product(s) or service(s).
Thus, Paris is a good example of when focusing on organic SEO is more affordable than paid online ads.
Why do Mobile visitors from Paris matter?
Website Visitors Worldwide Desktop vs. Mobile vs. Tablet
User Device:
Desktop
Mobile
Tablet
*Source: StatCounter GlobalStats
The majority of visitors from Paris use a mobile device to access websites.
Therefore, consider optimizing your website for mobile devices to accommodate your Paris visitors.
Make it mobile-friendly.
Mobile-friendly websites consist of web pages that are responsive to the Paris visitors' phone screen size.
Also, the source-code is normally reduced to only use what is necessary on smaller screens.
By reducing the website's source-code and file sizes, it improves the load times in Paris.
Thus, Mobile-friendly websites typically improve the Page Speed for your Paris visitors.
Why Page Speed Matters for Paris SEO?
When do Paris visitors quickly leave (Bounce)?
Page Load Time:
Probability of Bounce:
1s to 3s
+32%
1s to 5s
+90%
1s to 6s
+106%
1s to 10s
+123%
*Source: thinkwithGoogle
A faster Page Speed correlates to a lower bounce rate from Paris. A lower bounce rate is better for your Paris SEO over time.
To make your website Mobile-friendly, use Google's SEO tools starting with PageSpeed Insights.
Since Google is the predominantly used search engine in Paris, consider using Google's SEO tools such as PageSpeed Insights.
What is the Trajectory for Paris SEO?
Is your website Mobile-Friendly for 2024 and beyond?
Desktop vs Mobile vs Tablet
Web Traffic Market Share Worldwide:
2011
2014
2017
2020
2023
100%
75%
50%
25%
0%
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
User Device:
Desktop
Mobile
Tablet
*Source: StatCounter GlobalStats
For each passing year, more users from Paris are using mobile devices for web browsing.
Is your website already Mobile-Friendly for your online visitors from Paris?
To check, use Google's PageSpeed Insights and see if your scores are 90 or above.
PageSpeed Scoring for your visitors from Paris
Interpreting the Scoring for Websites serving Paris
Above is a typical example of scoring for Google PageSpeed Insights. The scores are assigned in the following four categories:
1. Performance
2. Accessibility
3. Best Practices
4. SEO
For any scores less than 100, the tool will inform you of ways to improve your score.
For each category, Google recommends achieving a Mobile score of 90 - 100 to ensure a user-friendly / mobile-friendly experience for your Paris visitors.
To clarify, high or low scores do not necessarily reflect search engine rankings in Paris. Instead, the scores correlate to index ability and bounce rates, which could affect rankings.
Website Add-ons for Paris SEO
Self-Help tools to Promote Trust and Traffic
To improve bounce rates, certain seals or badges promote trust and can help your Paris visitors stay on your site:
If applicable, you should check if your company is eligible for these free seals or badges. If so, they are easy to add on your website(s).
Where's the Audience beyond Paris?
Identify your Geographic Keywords surrounding Paris
The keyword "Paris" is one of the top geographically targeted SEO keywords.
Due to this competition, Paris SEO can be challenging to achieve, depending on the targeted industry in Paris.
Therefore, consider expanding your reach beyond Paris as well.
For local SEO outside of Paris, identify and extract keywords from the region(s) that your business serves beyond Paris.
If your business serves multiple regions surrounding Paris, review the cities there that are most served neighboring Paris.
Nevertheless, you should still limit and prioritize geographic keywords around Paris to reduce the Bounce Rate.
SEO Vendors from Paris
How to choose the right SEO vendors from Paris?
The following should be factors in evaluating potential SEO vendors from Paris:
Ability to rank high on Google for own keywords (ex. Paris SEO)
