Why Google tools Matter?
Search Engine Market Share Worldwide:
Search Engine:
Google:
~ 92.6%
Bing:
~ 2.79%
Yandex:
~ 1.65%
Yahoo:
~ 1.1%
DuckDuckGo:
~ 0.52%
Baidu:
~ 0.44%
Other
*Source: StatCounter GlobalStats
Since Google is the predominantly used search engine, consider using Google's SEO tools such as PageSpeed Insights.