Create Content:
Google has publicly stated that it rewards original and useful content. When creating content, it is helpful to anticipate what your audience will ask in the search engine for your product and or service.
Typically, it helps to write a webpage in the format of Frequently Asked Questions and include your keywords.
Also, it is important to note that your webpage is required to have certain amount of text in order to rank. Additionally, keyword density should be taken into consideration.