When creating content for Kinshasa SEO, it is helpful to anticipate what your audience from Kinshasa will ask in the search engine for your product and or service serving Kinshasa.
Overall Traffic Sources from Kinshasa:
Organic Search: ~ 70%
Direct: ~ 18%
Other: ~ 8%
Social Media: ~ 4% *Typical Website Data from Kinshasa
For most established businesses in Kinshasa, the majority of web traffic comes from search results and direct visits from Kinshasa. Social media is not a significant source from Kinshasa.
To verify, research your competitors in Kinshasa; if they lack a substantial social media presence throughout Kinshasa and yet are ranking higher than you, social media is unlikely a factor in your rankings for Kinshasa.
What's the CPC Trajectory in Kinshasa?
Cost-Per-Click rates are skyrocketing throughout Kinshasa:
Cost Per Click:
Paid Ads: (Increasing Costs)
Organic Search Results: (No Cost) *Typical Adword Data around Kinshasa
The area of "Kinshasa" requires a relatively high competitive bid for online ads. Since the Cost-Per-Click (CPC) for Paid Ads keep increasing in Kinshasa, it remains more cost-effective to prioritize Organic SEO over Paid Ads for Kinshasa.
To verify, use Google's Keyword Planner to research Kinshasa as a keyword along with your product(s) or service(s).
Thus, Kinshasa is a good example of when focusing on organic SEO is more affordable than paid online ads.
Why do Mobile visitors from Kinshasa matter?
Website Visitors Worldwide Desktop vs. Mobile vs. Tablet
User Device:
Desktop
Mobile
Tablet
*Source: StatCounter GlobalStats
The majority of visitors from Kinshasa use a mobile device to access websites.
Therefore, consider optimizing your website for mobile devices to accommodate your Kinshasa visitors.
Make it mobile-friendly.
Mobile-friendly websites consist of web pages that are responsive to the Kinshasa visitors' phone screen size.
Also, the source-code is normally reduced to only use what is necessary on smaller screens.
By reducing the website's source-code and file sizes, it improves the load times in Kinshasa.
Thus, Mobile-friendly websites typically improve the Page Speed for your Kinshasa visitors.
Why Page Speed Matters for Kinshasa SEO?
When do Kinshasa visitors quickly leave (Bounce)?
Page Load Time:
Probability of Bounce:
1s to 3s
+32%
1s to 5s
+90%
1s to 6s
+106%
1s to 10s
+123%
*Source: thinkwithGoogle
A faster Page Speed correlates to a lower bounce rate from Kinshasa. A lower bounce rate is better for your Kinshasa SEO over time.
To make your website Mobile-friendly, use Google's SEO tools starting with PageSpeed Insights.
Since Google is the predominantly used search engine in Kinshasa, consider using Google's SEO tools such as PageSpeed Insights.
What is the Trajectory for Kinshasa SEO?
Is your website Mobile-Friendly for 2025 and beyond?
Desktop vs Mobile vs Tablet
Web Traffic Market Share Worldwide:
2011
2014
2017
2020
2023
100%
75%
50%
25%
0%
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
User Device:
Desktop
Mobile
Tablet
*Source: StatCounter GlobalStats
For each passing year, more users from Kinshasa are using mobile devices for web browsing.
Is your website already Mobile-Friendly for your online visitors from Kinshasa?
To check, use Google's PageSpeed Insights and see if your scores are 90 or above.
PageSpeed Scoring for your visitors from Kinshasa
Interpreting the Scoring for Websites serving Kinshasa
Above is a typical example of scoring for Google PageSpeed Insights. The scores are assigned in the following four categories:
1. Performance
2. Accessibility
3. Best Practices
4. SEO
For any scores less than 100, the tool will inform you of ways to improve your score.
For each category, Google recommends achieving a Mobile score of 90 - 100 to ensure a user-friendly / mobile-friendly experience for your Kinshasa visitors.
To clarify, high or low scores do not necessarily reflect search engine rankings in Kinshasa. Instead, the scores correlate to index ability and bounce rates, which could affect rankings.
Website Add-ons for Kinshasa SEO
Self-Help tools to Promote Trust and Traffic
To improve bounce rates, certain seals or badges promote trust and can help your Kinshasa visitors stay on your site:
If applicable, you should check if your company is eligible for these free seals or badges. If so, they are easy to add on your website(s).
Where's the Audience beyond Kinshasa?
Identify your Geographic Keywords surrounding Kinshasa
The keyword "Kinshasa" is one of the top geographically targeted SEO keywords.
Due to this competition, Kinshasa SEO can be challenging to achieve, depending on the targeted industry in Kinshasa.
Therefore, consider expanding your reach beyond Kinshasa as well.
For local SEO outside of Kinshasa, identify and extract keywords from the region(s) that your business serves beyond Kinshasa.
If your business serves multiple regions surrounding Kinshasa, review the cities there that are most served neighboring Kinshasa.
Nevertheless, you should still limit and prioritize geographic keywords around Kinshasa to reduce the Bounce Rate.
SEO Vendors from Kinshasa
How to choose the right SEO vendors from Kinshasa?
The following should be factors in evaluating potential SEO vendors from Kinshasa:
Ability to rank high on Google for own keywords (ex. Kinshasa SEO)
