There are a variety of Google tools that allow you to analyze your web traffic data in detail. For example, not only can you monitor click data, you can also monitor impressions.
These tools can track various metrics, including but not limited to:

• Acquisition Sources
• Bounce rate
• Pageview
• Conversion rate optimization
• Pages per session
• Number of users
• Engagement rate
• Organic search results
• Google Ads
• Goal completions
• Percentage
• Cost
• Exit rate
• Approximate geolocation
• Browser and device info
• Demographics
• Traffic
• Returning users
• Retention
• Google AdSense
• User engagement
• Web Page Flow
• Performance indicator
• Sessions per user
• Investment

The most commonly used tools to monitor web traffic are 1) Google Search Console, 2) Google Business Profile's Insights, and 3) Google Analytics.

Google Search Console ›
Google Business Profile's Insights ›
Google Analytics ›


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