When creating content for São Paulo SEO, it is helpful to anticipate what your audience from São Paulo will ask in the search engine for your product and or service serving São Paulo.
Overall Traffic Sources from São Paulo:
Organic Search: ~ 70%
Direct: ~ 18%
Other: ~ 8%
Social Media: ~ 4% *Typical Website Data from São Paulo
For most established businesses in São Paulo, the majority of web traffic comes from search results and direct visits from São Paulo. Social media is not a significant source from São Paulo.
To verify, research your competitors in São Paulo; if they lack a substantial social media presence throughout São Paulo and yet are ranking higher than you, social media is unlikely a factor in your rankings for São Paulo.
What's the CPC Trajectory in São Paulo?
Cost-Per-Click rates are skyrocketing throughout São Paulo:
Cost Per Click:
Paid Ads: (Increasing Costs)
Organic Search Results: (No Cost) *Typical Adword Data around São Paulo
The area of "São Paulo" requires a relatively high competitive bid for online ads. Since the Cost-Per-Click (CPC) for Paid Ads keep increasing in São Paulo, it remains more cost-effective to prioritize Organic SEO over Paid Ads for São Paulo.
To verify, use Google's Keyword Planner to research São Paulo as a keyword along with your product(s) or service(s).
Thus, São Paulo is a good example of when focusing on organic SEO is more affordable than paid online ads.
Why do Mobile visitors from São Paulo matter?
Website Visitors Worldwide Desktop vs. Mobile vs. Tablet
User Device:
Desktop
Mobile
Tablet
*Source: StatCounter GlobalStats
The majority of visitors from São Paulo use a mobile device to access websites.
Therefore, consider optimizing your website for mobile devices to accommodate your São Paulo visitors.
Make it mobile-friendly.
Mobile-friendly websites consist of web pages that are responsive to the São Paulo visitors' phone screen size.
Also, the source-code is normally reduced to only use what is necessary on smaller screens.
By reducing the website's source-code and file sizes, it improves the load times in São Paulo.
Thus, Mobile-friendly websites typically improve the Page Speed for your São Paulo visitors.
Why Page Speed Matters for São Paulo SEO?
When do São Paulo visitors quickly leave (Bounce)?
Page Load Time:
Probability of Bounce:
1s to 3s
+32%
1s to 5s
+90%
1s to 6s
+106%
1s to 10s
+123%
*Source: thinkwithGoogle
A faster Page Speed correlates to a lower bounce rate from São Paulo. A lower bounce rate is better for your São Paulo SEO over time.
To make your website Mobile-friendly, use Google's SEO tools starting with PageSpeed Insights.
Since Google is the predominantly used search engine in São Paulo, consider using Google's SEO tools such as PageSpeed Insights.
What is the Trajectory for São Paulo SEO?
Is your website Mobile-Friendly for 2025 and beyond?
Desktop vs Mobile vs Tablet
Web Traffic Market Share Worldwide:
2011
2014
2017
2020
2023
100%
75%
50%
25%
0%
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
User Device:
Desktop
Mobile
Tablet
*Source: StatCounter GlobalStats
For each passing year, more users from São Paulo are using mobile devices for web browsing.
Is your website already Mobile-Friendly for your online visitors from São Paulo?
To check, use Google's PageSpeed Insights and see if your scores are 90 or above.
PageSpeed Scoring for your visitors from São Paulo
Interpreting the Scoring for Websites serving São Paulo
Above is a typical example of scoring for Google PageSpeed Insights. The scores are assigned in the following four categories:
1. Performance
2. Accessibility
3. Best Practices
4. SEO
For any scores less than 100, the tool will inform you of ways to improve your score.
For each category, Google recommends achieving a Mobile score of 90 - 100 to ensure a user-friendly / mobile-friendly experience for your São Paulo visitors.
To clarify, high or low scores do not necessarily reflect search engine rankings in São Paulo. Instead, the scores correlate to index ability and bounce rates, which could affect rankings.
Website Add-ons for São Paulo SEO
Self-Help tools to Promote Trust and Traffic
To improve bounce rates, certain seals or badges promote trust and can help your São Paulo visitors stay on your site:
If applicable, you should check if your company is eligible for these free seals or badges. If so, they are easy to add on your website(s).
Where's the Audience beyond São Paulo?
Identify your Geographic Keywords surrounding São Paulo
The keyword "São Paulo" is one of the top geographically targeted SEO keywords.
Due to this competition, São Paulo SEO can be challenging to achieve, depending on the targeted industry in São Paulo.
Therefore, consider expanding your reach beyond São Paulo as well.
For local SEO outside of São Paulo, identify and extract keywords from the region(s) that your business serves beyond São Paulo.
If your business serves multiple regions surrounding São Paulo, review the cities there that are most served neighboring São Paulo.
Nevertheless, you should still limit and prioritize geographic keywords around São Paulo to reduce the Bounce Rate.
SEO Vendors from São Paulo
How to choose the right SEO vendors from São Paulo?
The following should be factors in evaluating potential SEO vendors from São Paulo:
Ability to rank high on Google for own keywords (ex. São Paulo SEO)
