When creating content for Sydney SEO, it is helpful to anticipate what your audience from Sydney will ask in the search engine for your product and or service serving Sydney.
Overall Traffic Sources from Sydney:
Organic Search: ~ 70%
Direct: ~ 18%
Other: ~ 8%
Social Media: ~ 4% *Typical Website Data from Sydney
For most established businesses in Sydney, the majority of web traffic comes from search results and direct visits from Sydney. Social media is not a significant source from Sydney.
To verify, research your competitors in Sydney; if they lack a substantial social media presence throughout Sydney and yet are ranking higher than you, social media is unlikely a factor in your rankings for Sydney.
What's the CPC Trajectory in Sydney?
Cost-Per-Click rates are skyrocketing throughout Sydney:
Cost Per Click:
Paid Ads: (Increasing Costs)
Organic Search Results: (No Cost) *Typical Adword Data around Sydney
The area of "Sydney" requires a relatively high competitive bid for online ads. Since the Cost-Per-Click (CPC) for Paid Ads keep increasing in Sydney, it remains more cost-effective to prioritize Organic SEO over Paid Ads for Sydney.
To verify, use Google's Keyword Planner to research Sydney as a keyword along with your product(s) or service(s).
Thus, Sydney is a good example of when focusing on organic SEO is more affordable than paid online ads.
Why do Mobile visitors from Sydney matter?
Website Visitors Worldwide Desktop vs. Mobile vs. Tablet
User Device:
Desktop
Mobile
Tablet
*Source: StatCounter GlobalStats
The majority of visitors from Sydney use a mobile device to access websites.
Therefore, consider optimizing your website for mobile devices to accommodate your Sydney visitors.
Make it mobile-friendly.
Mobile-friendly websites consist of web pages that are responsive to the Sydney visitors' phone screen size.
Also, the source-code is normally reduced to only use what is necessary on smaller screens.
By reducing the website's source-code and file sizes, it improves the load times in Sydney.
Thus, Mobile-friendly websites typically improve the Page Speed for your Sydney visitors.
Why Page Speed Matters for Sydney SEO?
When do Sydney visitors quickly leave (Bounce)?
Page Load Time:
Probability of Bounce:
1s to 3s
+32%
1s to 5s
+90%
1s to 6s
+106%
1s to 10s
+123%
*Source: thinkwithGoogle
A faster Page Speed correlates to a lower bounce rate from Sydney. A lower bounce rate is better for your Sydney SEO over time.
To make your website Mobile-friendly, use Google's SEO tools starting with PageSpeed Insights.
Since Google is the predominantly used search engine in Sydney, consider using Google's SEO tools such as PageSpeed Insights.
What is the Trajectory for Sydney SEO?
Is your website Mobile-Friendly for 2025 and beyond?
Desktop vs Mobile vs Tablet
Web Traffic Market Share Worldwide:
2011
2014
2017
2020
2023
100%
75%
50%
25%
0%
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
User Device:
Desktop
Mobile
Tablet
*Source: StatCounter GlobalStats
For each passing year, more users from Sydney are using mobile devices for web browsing.
Is your website already Mobile-Friendly for your online visitors from Sydney?
To check, use Google's PageSpeed Insights and see if your scores are 90 or above.
PageSpeed Scoring for your visitors from Sydney
Interpreting the Scoring for Websites serving Sydney
Above is a typical example of scoring for Google PageSpeed Insights. The scores are assigned in the following four categories:
1. Performance
2. Accessibility
3. Best Practices
4. SEO
For any scores less than 100, the tool will inform you of ways to improve your score.
For each category, Google recommends achieving a Mobile score of 90 - 100 to ensure a user-friendly / mobile-friendly experience for your Sydney visitors.
To clarify, high or low scores do not necessarily reflect search engine rankings in Sydney. Instead, the scores correlate to index ability and bounce rates, which could affect rankings.
Website Add-ons for Sydney SEO
Self-Help tools to Promote Trust and Traffic
To improve bounce rates, certain seals or badges promote trust and can help your Sydney visitors stay on your site:
If applicable, you should check if your company is eligible for these free seals or badges. If so, they are easy to add on your website(s).
Where's the Audience beyond Sydney?
Identify your Geographic Keywords surrounding Sydney
The keyword "Sydney" is one of the top geographically targeted SEO keywords.
Due to this competition, Sydney SEO can be challenging to achieve, depending on the targeted industry in Sydney.
Therefore, consider expanding your reach beyond Sydney as well.
For local SEO outside of Sydney, identify and extract keywords from the region(s) that your business serves beyond Sydney.
If your business serves multiple regions surrounding Sydney, review the cities there that are most served neighboring Sydney.
Nevertheless, you should still limit and prioritize geographic keywords around Sydney to reduce the Bounce Rate.
SEO Vendors from Sydney
How to choose the right SEO vendors from Sydney?
The following should be factors in evaluating potential SEO vendors from Sydney:
Ability to rank high on Google for own keywords (ex. Sydney SEO)
